West End Psychological Associates
March 10 , 2010



Personal Coaching
Traditional coaching has its roots in executive and management coaching for career enhancement. However, personal coaching has now become extremely popular. In this type of coaching, you work on a one to one basis with your coach to clarify what you want from your life and to make your life the way you want it to be.

Personal coaching includes the best from psychology, philosophy, business, and spirituality to help you maximize your strengths.

First, you will obtain an objective starting point through the use of assessments which evaluate your strengths and areas for improvement. Your coach then provides you with their expertise, along with structure and motivation to help you achieve your goals. Coaching sessions can be conducted in person or over the phone, with fees varying depending upon your coaches’ background and experience.

Executive Coaching
Executive Coaching by Dr. Gary Matthews through Dynamic Strategies is an ongoing relationship between a business executive in job focused sessions.

Dynamic Strategies

The Coaching process may be carried out in an established schedule of conferences between the executive and the consultant, and issues such as leadership, maximizing employee productiveness, team management, reducing employee turnover, employee selection, or selective force reduction, as well as others, may be extensively explored. Assessment instruments for the executive or groups within the organization are available. We begin with an initial interview in full confidentiality, in which the concerns of the proprietor or manager of the business are explored.In the interview, or soon thereafter, the consultant will make recommendations concerning the gathering of organizational information to address the concerns outlined. To gather information we may be involved in observations of planning and decision-making meetings, observations of managers and employees at work, or in more direct interviews of personnel.

Dr. Matthews is a licensed psychologist with training and experience in consulting, who follows the legal and ethical requirements of the profession.


©2005 - 2007 West End Psychological Associates, All rights reserved.